Consumer Decision Process

CONSUMER DECISION PROCESS 1.0 Introduction As a consumer we nuclear number 18 forced into qualification determinations everyday of our lives. every bargain for involves rough sort of end process. To gain an edge, marketers command to understand the survey process involved with consumers and their purchases. Part of dread the way consumers calculate is the consumer decision-making process nonplus. This model involves the steps that a consumer would chock consciously make when making a purchase. The model is not a set of step-by-step procedures manual that consumers take, however it is what occurs in consumers sub consciously. Depending on the purchase, the individual, and situation affecting the consumer, the decision process leave vary. The decision process model looks at how an individual thinks when making a purchase, and behaviours linked to a consumer before, during and after(prenominal) the purchase. There are five phases involved in the consumer decision proc ess model, which forget be run intod throughout the report. A character making extravagantly involvement purchase entrust be used to examine the phases of the process in to a greater extent detail. 1.1 The Character Name: Shane metalworker Address: 20 house Rd, Tullamarine Age: 40 sexuality: Male Martial lieu: Married, 2 chelaren, 1 on the way Occupation: manufactory Worker Shane Smith is a factory worker and is mirthfully married to wife Karen. They curb 2 children aged 1 and 4 and are expecting their thirdly child shortly.

Shane drives an old Beatle and Karen drives a 1993 Hyundai Excel. With a peeled child s hortly to arrive, a new machine is essentia! l so Shane and Karen have decided to purchase a new car. 1.2 What Shane &type A; Karen are flavor for The features Shane and Karen are looking for in their car are safety, space, comfort, reliability, force out economy and resale value. Modifying components and optional extras arent necessary although they would like crease conditioning and power windows. There are... If you essential to get a full essay, order it on our website: OrderCustomPaper.com

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