Lexus Rxh Ad Review

Rhetorical Analysis: Advertisement and Promotion of Assent all over the by decade, SUVs have dominated the Ameri depose automobile market. They ar powerful, stylish, and at ease for carrying the whole family. However, if someone who c ares about the purlieu is planning on buying a vehicle, they may destine twice ahead purchasing an SUV. It is public opinion that SUVs are gas-guzzling environmental catastrophes on wheels. Lexus is trying to reverse this opinion with their advertising in W magazine. This advertisement promotes the Lexus RXh serial publication; a hybrid version of an already fuel efficient SUV. Lexus promotes the RXh serial by using ocular rhetoric as soundly as logical, ethical, and emotional supplicants. Lexus advertisement for the RXh series is visu bothy appealing. The first amour the endorser notices is a sleek, beautiful, and sexy vehicle. In addition, the glossiness potassium is used liberally throughout the advertisement. Green is th e dominant color in to the highest degree landscapes and is thought to be the most relaxing and soothing of all colors. Thus, the light green background soothes the subscriber and emphasizes the concept of character. underneath the vehicle, there is a build with chemical substance compounds hanging from the stem. This encounter triggers the viewers curiosity.

The audience may not sufficienty understand the meaning or the kin between these pictures by themselves, but the words in the ad help make what the ad is trying to imply. Proof that nature and progress can coexist comfortably. Very, very comfortab ly. This is luxury hybrid. This is the pa! stime of perfection. These simple statements appeal to the readers logic and reason. The plant re demos the aspect of nature, on with the RXh SUV, which represents the progress of this energy efficient technology. The reader is able to imagine that the fuel efficient technology present in the RXh series is impregnable for the environment. Thus, for the environmentally conscious consumer, the RXh series is a good SUV. In...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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