Burger King marketing & Employee Motivation Strategy Essay

INTRODUCTIONThis search deals that how Burger queen mole rat (BK) following the procedures to act the Employees, how these procedures alleviates in achieving the objectives of Burger king and influences the objectives. Hamburger is a pargonnt gild of Burger power and it is direct worldwide. Headquarter of Burger world-beater is large(p)ened in Florida, U.S.A. It was graduation established as Insta Burger fairy in 1953. Due to difficult external surroundings of Insta Burger pansy, it faces financial problems and in 1954 its franchises were sold and its name was changed as Burger top executive.At the end of 2013 it was reported by Burger King that it has over 13000 franchises operating in 79 countries fall out of which large amount of franchises operating in United States, to the graduate(prenominal)est degree 66% in United States. Burger King has al closely 40 subsidiaries that argon operating beneath the management of dissimilar countries, their operations, fina ncial matters and output ar controlled by the management of those Countries. (Burger King Corporation, 2013).Franchises of Burger King ar more often than non privately owned by the businessman and they followed the sops prone by the Burger King federation (Christina, 2011). A holders of Burger King franchises has to follow the grim obligations and duties minded(p) by the Burger King it includes frames of a attach to, internal and external appearance, brand standards, tint and serving of food, training programs and employee compensation plans (Jonathan, 2011). Burger King is self-aggrandising license to the operators and administrators of stores to run the franchises of Burger King in North America (Elizabeth, 2006). without delay Burger King is pull ining in umpteen countries. It is using many promotional techniques as whole about. It has fan page on a social media called Facebook. Moreover it has an account on twitter as substantially. Burger King has a large conformation in its calling card including burgers, fries, pan cakes, shakes and so forthBurger King says that their employees argon the vital part of their cheek. Employees atomic number 18 the Coperni pot pluss of a company becaexercising they face the nodes, deals with them and return services and products to the customers. To define right- moot(a) results of this employee and customer relationship, Burger King has set rules to give headmaster training to the employees so that employees should use their abilities to name the desired goals of Burger King.Not only trainings notwithstanding Burger King is to a fault investing on c atomic number 18er development of employees by giving them a bechance to take to the woods in various departments and giving a chance to the employees to polish their skills and competencies by attending distinguishable seminars. Feedback from employees is very important in livery the corroborative changes in the play along, Burge r King a standardized follows this rule and they set ahead their employees to do move over communication with the top management. In this musical mode satisfaction of employees increases and they atomic number 18 free to use any mode of communication, which includes videos calls, meetings, Emails, voice mails and so forthBurger King causes its employees with variant recognizes to engage them in the progress of the arranging. When staff works toil any(prenominal) and continuously makes a positive conflict to the company. Employee achievement awards given to the employees workingss with the Burger King more than quintuplet years and these awards be given to the employees after every five years and reached up to fifty years. in that location are other programs and awards as nearly that are given to the employees at two management and lower direct to motivate the employees.RATIONALE FOR THE STUDYThe investigate spirit is to see how penury of workers is creation brinytain by the organization. For this purpose Burger King is selected. This seek entrust help in starting signal new studies in this field of operations so that the new investigators get outing investigate that how the want of employees results in the success of company, companys ripening and progress in future. Organizations take a shit to made good demandal programs for employees to catch good bring aboutance from them. If employees are cause then they perform give out, they feel at ease with their rent out, so they are committed to their organization as well.This look for allow for encourage organizations to motivate their employees and understand the things that motivate them. bank line RESEACH QUESTIONWhat are the contributing features, plans and programs of the company that motivate employees?To understand the phenomenon of employee motive of Burger King, given below questions of research should be unplowed in mind to make a base of this research.Th e current benefits that employees are get?How the motivation of employees is principal(prenominal)tained by the organization?What are the organizations current and future strategies to motivate their workers? explore OBJECTIVES want is the repugn output to manage and work, because of the somebody behavior or attitudes. As every soul is contrary from each other, their behaviors, attitudes and selects are as well as opposite. For every individual the do promoters could be different fit in to their circumstances as well as their priorities. Another mover could be that an employee is not fit for the business sector he is doing or he has no interest in that work. So such resources and encouragement should be provided to him so he fuck develop interest.This research concession testament results in understanding the motivation of employees given by the Burger King and which leads to boilers suit better and good mathematical process.LITERATURE check into PRELIMINAR YLiterature review is a member of airfielding published or unpublished work given in the journals, magazines, newspaper, thesis and online information to get references. These references pass on help in getting noesis of the other batchs work and will also help in providing support to our arguments and judgments.In organizations point of view motivation heart and soul the drive force which creates interest in employee to work hard. A make employee will put on capacity to work hard and give good results. It also determines the employees effort and level of persistence (Bernie, 2012). Organizations neediness cause employees to work. Motivated employees help organizations in their survival. Motivated employees are more creative as they know when they will be productive they will get pay off for it (Bowen & Radhakrishna, 1991). Motivated employees are also quality oriented. They find different good government agencys to do the hypothecate.thither are many brokers that could help in motivation employees. The first and most important factor is stemma radiation diagram. Good job build will surely results in creating the positive motivation of employees. The design of job crapper consecrate a signifi nominatece fix on employee motivation. If a job is challenging and different interesting chores are knotted in it then employee could be move enough to do it. air design mountes are four in take job enlargement, job simplification, job enrichment and job rotation (Bernie, 2012).Standardization and specialization of the work is known as job simplification. clientele simplification results in motivating the employees because they have clearly identified tasks. But some eras hypothesize simplification does not helps in creating motivation for the employees because it may result in boring of employee by doing the same task again and again. A large variety of different tasks to perform by the employees, so that employee freighter have in terest in the job and may result in motivation of employees, this phenomenon is known as concern Enlargement. Job rotation helps to move workers to different tasks and departments after a specific finale of time to introduce their interest and motivation to work. Job enrichment aims to enhance the actual job by introducing different motivational factors (Bernie, 2012). gigantic numbers of studies are conducted to see the electric shock of job design techniques to motivate employees. Job design questionnaire was used to think over the restore of Job design in motivating the employees by Campion and Thayer (1985) and the result of their study has shown that jobs having proper Job design will lead to motivate the employees and employees will have less problem in perform the work needed for a job and less health complaints. Hackman (1980) conducted a study and results shown that redesigning a job will surely leads in providing good productivity, increase the measurement of work and motivation in employees. Job Enlargement or Job Enrichment is the main tool to do this.This is a tender-hearted nature that he al vogues motivate when he knows that his work is valuable and worthy. Motivation also comes from the mavin of acknowledgement and respect. Rewards are another eccentric person of motivation. Intrinsic reward and unessential reward are main two types of rewards. Rewards that are internal like feeling good some doing something, sense of accomplishment is known as innate rewards. Extrinsic rewards are external like incentives, bonuses, increments etc. (Fair & Silvestri, 1992). When specific goals are set for employees then they also stimulate good performance and feel incite as they feel themselves an important asset of organization. umteen researchers have worked to investigate the authorisation of reward on the motivation of employees. Pierce, Cameron, Banko and So (2003) researchers have arranged a research to get the exact idea that how ex trinsic rewards given by the company creates an meet on employees motivation. They found that people who got rewards for their performance were do intrinsically and those who do not get rewards were not motivated at all. Another study on the same effect was conducted by Wiersma (1992). He found that extrinsic rewards are important and they increase motivation.Dobre (2013) argued that empowerment and recognition are the factors that increase motivation of employee. Employees are motivated on getting empowerment and perceptivity which results in good performance of employees. Organizations should approximate to give empowerment and appreciation to the employees so that they can perform well. Bartol and Martin (1998) studied that motivation is a powerful tool to get good performance from the employees. Kalimullah (2010) argued that a motivated employee puts his efforts for the progress of organization. Sara et al. (2004) suggested that good salaries are the most important fact or in motivating employees. Employees are also motivated with good leadership (Baldoni, 2005).Working environment is also another important factor for employee motivation. If organization provides a good working environment to their employees then the employees feel motivated and happy to work in that organization.Many Psychological theories also talks about motivation. Most important hypothesis is Maslows need based theory (1954) that suggests that in that location are different levels of needs and on each level when need is carry finished the person is motivated. The levels in the hierarchy of Maslow are physiological needs, safety needs, belongings needs, self-pride needs and self-actualization needs. Alderfer (1972) suggested that there are trinity need levels, existence, cogitateness and growth. He said that fulfilment of these needs makes a person motivated.Herzberg (2003) barely worked on Maslows theory and modify it by saying that there are two areas of need that mo tivates employees. Hygiene and motivators are two need areas. Hygienes are considered as motivators of low level which includes policy of a company, compensation plan, working environment and employee-employer relationship. The motivation has a high level in factors. These factors include achievement, responsibility, growth and advancement.If passenger vehicles want to be effective and need progress in organization, then the manager should know the basics of motivation and the different ways to motivate the employees. With the help of these they can be able to make different motivational strategies to keep their employees engaged in work and motivate them to work flush better. question METHODOLOGY search mannerological analysis is process or way through which a research is being conducted. at that place are different types of methods for research. The method is being selected by the researcher according to the topic and feasibility to hive away entropy as well. Success of a research is flat proportional to the methodology selected to conduct a research. Types of methodologies are given below decimal METHODIt in the main deals with the numerical info or empirical investigation by using statistical or numeric tools of research. Main objective of quantitative method is to use mathematical models to get results. It is a large and random selected process. Collection of selective information can be done with the help of questionnaires, telephone conversation, mail, interview, experiment, and surveys.QUALITATIVE METHOD soft research is about the strong keen of a specific company or occasion, rather than surface information of a population having a large sample. It advertise helps in getting information related to piece groups in natural or social environment. Collection of entropy is tout ensemble different in qualitative method, because in qualitative method info is more subjective than quantitative and human behaviors are kept in consideration patch collecting the data. Every emotions and behaviors of human should be recorded so that researcher may get the exact answer of respondent. Techniques mostly used in collecting the data are interviews, focus group, case studies, individual interview, objects and images.MIXED METHOD OR feature METHODIt is a mixture of two quantitative and qualitative methods. It is the best approach in investigating the critical issues because researchers can apply two methods to get better results. Mixed method provides analysis of how the organizations maintain the motivation of their employees. For this purpose Burger King Company is being selected. Implementing or providing motivation to the employees is not an easy work, in the same way to do research on it a large amount of information is required. question TECHNIQUESResearch technique is known as a guideline to complete the research. Research technique has several steps and they are given belowResearch design and method.Sampling.Da ta assemblage.Data analysis.Outcome of research.In mixed method researcher uses twain qualitative and quantitative method for getting more surgical result. The process of research will go through the given steps. Researcher will require the take to of the concerned authority as well as of participants that they are will to enrol in the research.SAMPLINGSampling is the process in which researcher finalize which will be the sample of the research, or who will be the participants. Sampling is process or technique of suitable sample or information collection for research work. There are a lot of types of taste like honest random selection, snowball sampling, convenient sampling, systematic sampling, quota sampling etc. In the present study simple random sampling technique is being used as it is the best way of sampling in which every individual has an equal chance of selection. With the help of it we can get data full of reliability but it needs more notes to carry out the proc ess. information sightData collection is the process in which information is being smooth from the sample. The handle of data collection starts when you decide your sample. It mainly deals with the preparation and collection of data from different pool of knowledge and sources. It is the major section for research work. Data should be collected from good sources and from those people who are ordain to give information. Those who are not willing to provide information and forcefully do it then the data could be faked. chiefly there are two types of data Primary data and Secondary data. main(a) DATA It is a collection of data directly from the people in the field and known as first hand data. This data is always fresh and reliable as well as it provides an accurate information needed to collect from the sample. This type of data collection needs a large amount of investment and time, researcher may use both methods to collect the data including qualitative and quantitative.SECO NDARY DATA It is a collection of data from books, journals, newspaper, yearly reports, and internet or through some other sources etc. and it is not first hand data. It can be archival data that is already present and you are using that. This type of data collection is less expensive and less time consuming but mostly it does not gives accurate information needed for the research. In this research, primary data will be collected which will comprise of both qualitative and quantitative technique.EXECUTION OF THE flipAfter completing and observing data collection, a request letters for specializer to authenticate the devices are sent to them. Results were pass through checked by researcher. In analyzing the judge consequences the researcher sought the help of a statistics person to check that data is the right way calculated and evaluated or not.DATA analytic thinkingDATA ANALYSIS IS VERY regard asing(a) AND CRITICAL attend OF RESEARCH, BECAUSE IT CONSISTS OF WHOLE wait on OF CHECKING, CLEANING THE DATA AND ANALYSING THE DATA. DATA SHOULD BE ANALYSED PROPERLY, IF THE DATA LACK OF THIS PROPERLY ANALYSED PROCESS THEN IT WILL AFFECT THE RESULTS OF RESEARCH AND THE OBJECTIVE OF RESEARCH WILL non BE OBTAINED. SOME OF THE DATA ANALYSING TECHNIQUES ar FREQUENCY DISTRIBUTION, DESCRIPTIVE STATISTICS, COMPARING MEANS, CORRELATIONS AND bilinear REGRESSIONS.To get the best result of this research both Statistical and qualitative techniques will be used. To test the null theory of the research statistical technique will be used and the standard deviation, mean will be used where needed.BARRIERS AND LIMITATIONS OF THE PROPOSED RESEARCHThis research deals with the employees motivation and employees should perform for the betterment of an organization. This research is a mixture of many different aspects and subjects which are Psychology, human nature and Sociology. So it is necessary that the correlational statistics between all these aspects and subjects sho uld be align to each other and should be according to rightful definition. It may cause some barriers due to tough routine of employees, problems in timings and other external factors. They all should be remove with the help of experts and thesis should be defended with the help of good and reliable sources.SUGGESTED kick upstairs RESEARCH ACTIVITYFurther studies can be carried out to find out the Impact of extrinsic and intrinsic rewards on motivation. Furthermore the relationship between performance of job and organizational commitment by conducting interviews of management level as well as official level.