Digital Music Case Study Media Essay

digital Music Case Study Media EssayThe industry destine that led to the revolution in audio book of accounting distribution was the trans changeion of music from conventional songs and albums to new digitally landed fix ups. The MP3 format not and provided the means to store more songs in a given media by reducing the size of apiece song but it also enabled digital music players to play these songs with relatively high levels of clarity. The new format also enabled the songs to be downloaded and played on personal computers. Another aspect of the revolution in digital music was the ability of the software to convert existing CDs to the new MP3 format. On a broader scale, the industry condition witnessed the advent of media sacramental manduction applications which enabled the aimrs to freely share as well as distribute songs in MP3 format with users who possessed the same file share-out application. Napster was the most habitual among such media file sharing applications ( Protecting mutation The Digitial Music Distribution variation ).The stakeholder who would be benefitted the most from this digital revolution would be the consumers of the music, especially those who vex a personal computer as well as an access to the internet. With the increased feasibility of sharing media files in the new MP3 format had increased the contingency of users with respect to the acquisition of freely available media files (Protecting renewing The Digitial Music Distribution Revolution ).Question 2Why did the music stores created by the criminal record labels bankrupt to attract many subscribers? What, if anything, should the record labels bemuse done differently?AnswerThe music stores created by the record labels fail to attract many subscribers due to their utilization of proprietary file formats. These file formats meant that the songs would yield curb playability in terms of the music playing devices. It also drastically limited the digital rights managem ent schemes and this was only subjected to limited offering of media selection. However the unrestricted peer to peer services such as Napster, Gnutella and Kaazaa provided a large selection of free media in the new format which did not incur costs that were ordinarily incident on media obtained from authorized stores. It is this feature of the unrestricted media sharing applications which led to the music stores created by record labels being rendered as ineffective (Protecting Innovation The Digitial Music Distribution Revolution ).The record labels should have at least considered the option of changing the format of their offered media to MP3 format in keeping with the current environmental trends and consumer preferences. This would have enabled the record labels to manage the competition by free sharing apps to some extent by providing the popular media format to the consumers (Protecting Innovation The Digitial Music Distribution Revolution ).Question 3What will tick how c apacious the success of the iPod and iTunes endures? Should Apple allow its iPods to play non-iTunes songs? Should Apple allow iTunes songs to play on non-iPod MP3 players?AnswerThe factors which would determine the longevity of the success of the iPod and iTunes pertain fundamentally to the appeal of the product / service offerings of Apple. One of the main factors is the piquantness of the products which has been successful in appealing to the younger faction of the target segment. Adequate emphasis also ask to be maintained on the smart strategies adopted by Apple which has been instrumental in develop strong relationships with the record labels. These record labels had accurately identified the cool factor of Apples products and were able to foresee operable prospects if an association were to be established with it. Other factors which would contribute to the determination of the longevity of the success of the iPod and iTunes would relate to the use of widely adopted and p opular media formats, competitive pricing of the media products (purchase as well as downloads) and the possibility of licensing agreements with the record labels by means of which a comprehensive solution could be provided wherein a one-stop music shopping adit would be offered to the consumers (Protecting Innovation The Digitial Music Distribution Revolution ).Apple soon consents the playing of non-iTunes songs on its iPod. The parapet in this regard is experienced when the users burn music to blank CDs. In this case the non iTunes songs would not be written on the storage media due to restrictions im awardd by Apple with respect to non-iTunes songs. Apple should permit iTunes songs to be played on non iTunes compatible MP3 devices. Currently the imposition of this decision would not hold frequently relevance as Apple has already achieved 73% of the MP3 players market share due to the relaxation in the restrictions which were obligate on the playability of the media formats (Protecting Innovation The Digitial Music Distribution Revolution ).Question 4Why would musicians brand away their copyright privileges to their songs through and through Creative Commons?AnswerMusicians sign away their copyright privileges to their songs through Creative Commons due to the varying degrees of openness which would have an match on the extent of sharing of media undertaken by the consumers. This degree of openness has been deemed as highly successful for the file sharing applications and the same could be utilized by the musicians for promoting that their music was ready and available for downloading. A signifi faecest aspect of this sexual climax is that musicians have been enabled to promote their music for downloading without bearing any risk of infringement lawsuits that would otherwise have been imposed by record labels in such situations (Protecting Innovation The Digitial Music Distribution Revolution ).Question 5How is podcasting probable to impact the app ropriability of recorded music, radio broadcasting, or other types of audio transmissions?AnswerPodcasts are likely to impact the appropriability of recorded music, broadcasting and other types of audio transmission in terms of the creation rights of such media. Users can freely create and develop the podcasts and share the same with users on the internet. The boundaries of recording have been removed with the possibility of sharing free MP3 media on the net without the presence of restrictions and barriers. The musicians who utilize this method do not approach music labels for obtaining the legal rights to their compositions. Users of such applications have no labels but they are able to generate the train popularity levels in the public. This would directly result in the incurrence of heavy loss to the record labels and would in fact pose a threat to the already existing music productions which have been developed by them. The trend in this regard has already commenced though in its infancy stages, and has gained popularity especially with music bands. An apt example of this the initiatives of the illustrious rock band, Motorhead which had released its new album with download permission being provided to the users. Some of the features of their offering wereThe songs were provided in the currently popular MP3 format and this was beneficial for appealing to the consumers preferences.Moreover the standard pricing for albums ($.99 a song) was not imposed on the songs. The band had provisioned that the consumers would be permitted to pay whatever amount that they felt to be nominal in their opinion.The band had not used any record label for distributing this release, but still they managed to get the infallible reach as desired for their songs.The above features exhibit the manner in which podcasting has affected and will dwell to influence the appropriability of recorded music, broadcasting and other types of audio transmission (Protecting Innovation The Di gitial Music Distribution Revolution ).