Nando’s SWOT analysis Essay

1. lift analysis of Nadona) Strength1. Renowned Global chain with over 750 restaurants in over 40 countries 2. Nandos Flame Grilled Peri Peri Chicken is believed to be fantastic and the best(p) in the world. Can choose spicy level. 3. Nandos icteric are considered as sun-loving along with the superior taste as well 4. Franchisee model has allowed Nandos to expand rapidly in world-wide markets 5. Reasonable pricing for quality productb) Weakness1. Lack of merchandising activities and since that a low topical anaesthetic recognition. Low brand visibility 2. positive focus on Chicken reduces the inflow of old node. Weak R& antiophthalmic factorD. 3. Parent confederacy IRLs financial trouble reduces the amplification plans of Nandos across Indian market placec) Opportunity1. Innovate with recent items and market them as well along with Chicken 2. Hotel Industry is forecasted to go up in double digit figures, which presents a signifi hobot opportunity to Nandos 3. On situa tion Marketd) Threat1. Intense competition from other international player in capital of Singapore market. 2. Growth in number of players is more than the growth of the postulate itself and it result proceed to save competition and reduce overall positiveness of the industrySpeaking of best grilled xanthous in the world, Nandos Peri-Peri yellow-bellied must be one of the strongest competitors. After the fraternity was founded in 1987, Nandos has already operated 1000 outlets in 24 countries across 5 continents and contributed US$650 million of profit in 2012. With its global reputation and start operating franchise in overseas, the company can easily retroflex and introduce their idea into Singapore market. To be believed the worlds best and unique grilled chickenhearted dish, Nandos signature dish Peri-Peri chicken is well recognized by its special build of chili act including lemon and herb, Mango and Lime, medium, hot and extra hot.All Nandos chicken is Red Tract or as sealedd, having met high standards of food safety, animal welfare and environmental protection. This room the chicken is not but tasty, but also safe and healthy. not only chicken dishes are popular in Nandos, a variety of cutting food will be also frequently updated with burgers, pitas, salads, travel and wraps (espetada as example). Famous Corn on the cob is not only naturally tasty but also satisfied with a strike low pricing. In a nutshell, Nandos product is considered as healthy along with the superior taste and the reasonable pricing, which usually costs S$20-30 per meal per person, makes their product very much affordable to median-low income customer who contributes to the volume of the society.Comparing the companys scale of international network, however, the marketing activities are seemed not as strong as it should be in Singapore local market. According to a survey conducted by NUS students in 2013, the local recognition of branding of Nandos is much lower t han its general competitors including Aston Catering, TCC caf. whatever of the surveyor even thought Nandos was a Mexico food brand that sells tacos. in addition talking about Nandos dishes, focusing on chicken as its only signature and lacking of innovation in production line will finally result in loss of interest from customer. take down though efforts were put in for new product development, the outcome save remains doubtful in whether new signature can go past the current level where the chicken dishes are holding. Besides making chicken as the main course in only 4 choices quarter, half, alone chicken and chicken breast, the Research and Development Department R&D has surprisingly not contributed any new signature dishes among so many choices that are available beef, fish or pork. The wear R&D performance will in the end lead to out-dated production line and customers expectation will not be satisfied which in terms of loss in business.Nevertheless, it is neer t oo late to change and get into the right direction. Innovation can be made among several of meat and fish even the vegetable could be a great choice and turn into Must- golf club items for vegi-lovers. Make sure the menu is updated with new items in certain period and elimination of discomfited dishes which can help in saving unnecessary costs. As a result, the company will be able to attract new customer as well as maintain yield business. Whats more, with the favorable of online business and more advance technology, online booking will be decidedly a new opportunity to step in. According to a new study from Nielsen, a leading global provider of information and insights into what consumers keep abreast and buy, global consumers intent to buy food and beverages online increased 44 share in two years, with more than one-quarter (26%) of global respondents reporting they planned to bribe food and beverage products by way of a device with profit access, such as a computer, m obile phone or tablet, in the next three to six months. Hence, Online Delivery benefits both customers convenient experience and the online market share as well.At the alike(p) time though, a lot of fast diners has already stepped into online markets like pizza Hut, KFC, PastaMania and YOSHINOYA. Working years with local online food delivery platform, the competitors seem to hurl a stronger coverage and connectivity to the local online shoppers. Moreover, the growth in number of players in Singapore is more than the growth of the demand itself and it will lead to further competition and reduce overall profitability of the industry.In a nutshell, Nandos has a very strong branding and product value which will lead to profits only once the correct marketing approaches is proceeded. And the company must understand the importance of keeping their product innovated in order to keep up the new as well as return business. With the booming of online business, Nandos now is able to channel their product to customer in a more convenient and favorable way. At the homogeneous time, the company needs to realize that the competition has never been easier to outrun those existed company that provided online delivery service since years ago.